As sales of super premium whiskies continue to skyrocket, the demand for ever more limited edition bottlings continues to grow. This makes sense, as consumers, once convinced of the value of the highest-end examples within a particular category, tend to eventually begin seeking out more idiosyncratic expressions of it. This is just as much the case with whisky and whiskey as it is with watches, purses, and more.
According to the Distilled Spirits Council of the United States (DISCUS), revenue and volume are both up, between 2014 and 2015, for super premium bottlings of Scotch whisky, Irish whiskey, Canadian whisky, and Tennessee whisky and Bourbon. In fact, those categories have overall seen an upward trend for years now, which seems to reflect the maturing American market for high-end brown spirits.
“The growth in whiskey’s popularity in the last five years has created opportunities for niche products,” noted David M. Ozgo, Senior Vice President, Economic and Strategic Analysis for the Distilled Spirits Council. “Distillers have responded with a variety of offerings that include brands from the growing craft segment, new offerings from the world’s historic distilleries and limited edition expressions from historic brands. These new expressions allow the kinds of unique experiences that the modern consumer demands.”
Depending on the goals of the producer, limited edition whiskies can either be set apart from the core bottlings of the brand by an unusual age statement, a special mash bill, or barrel aging that is in some way different from the more classic bottlings it produces. Whatever differentiates it, the market seems to be thirsty for more and more each year.
Here at NOX, we too have a private collection of rare whiskies which you could browse and purchase if wished so.