March 02, 2017
How To Start A Wine Collection

There’s nothing quite like opening a bottle that’s been cellared for many years. Not only do wines evolve as they age, but they also serve as a time capsule into the past.

"Your future you will thank you for starting a wine collection."

There is a big difference between buying wine and collecting wine. Buying wine is a somewhat random effort based on likes and preferences in the moment. Collecting wine, on the other hand, is a long-term commitment that requires vision and direction. With a collection, you still get to buy what you like, but it will be supported by your own rigorous research and choices.

Great collectors demonstrate talent in choosing great wines: creating a collection that is greater than the sum of its parts.

What Wines To Collect?

Your wine collection is a reflection of you. Regardless of what’s en vogue right now, a great collection stays true to the tastes of the collector. The process you go through to identify your core preferences should eventually lead you to creating a vision statement that defines your collection. This vision statement becomes a rule-system for vetting wines you’d like to buy.

Be prepared to get down and dirty with researching the people and places from where your wine is produced. The more certain you are of each choice, the better your collection will be. Sample single bottles before purchasing a case. A large investment in good research is more useful than a large pocketbook; it’s the best way to ensure your collection becomes more valuable. Here are some things to research when looking into different wines:

Basic Research: critic ratings, point scores, vintage reports, vineyard location, tech sheets, tasting notes, and retail price

Intermediate Research: the winemaker’s profile, the winery’s history, the wine region’s history, who imports the wine, how long the wines are anticipated to age, other wines the producer makes, when the vines were planted

Advanced Research: who owns the winery (is it a multi-label brand?), how are the wines distributed (restaurants, stores, member list), how long has the winery been operating, the wine’s release date, the number of bottles made, the winemaking ideology (biodynamic, natural yeasts, etc), who initiated the winery’s fame/credibility, what other wineries or people influenced the winemaking ideologies of this particular winery or winemaker, other wines the winemaker makes (second projects or other labels), future plans of the winery (new equipment, vineyard purchases), the winery’s ability to generate interest in their wines, the winery’s ability to export their wines


Cellaring Period

Unlike paintings, which can last for centuries, wine has a lifecycle dependent on the volatile nature of alcohol. You’ll want to estimate the prime drinking window of the wines you collect so that you can drink, trade, or sell them before they go downhill.

For example, if you collect Chardonnay-based wines, you might have a cellar rotation of about 10 or so years. Alternatively, if you cellar Nebbiolo, the wine may have a life cycle of around 20 years or more. Finally, if you fill your cellar full of vintage Port and Madeira, your cellar will come to fruition in at least 100 years. Of course, each producer and each vintage varies in age-worthiness, so it helps to periodically assess the condition of your wines.

Provenance and Pedigree

If you intend to collect wine for future resale, it’s very important to document the conditions of how the wine was purchased, shipped to you, and stored. This helps build a paper trail for provenance of your bottles, as well as builds credibility for your collection as a whole.

There are many cellar tracking systems available today, from free tools like cellar-tracker to complete plug-and-play systems. If your collection exceeds 200 bottles, it’s a good idea to track your wines with a system that uses a barcode scanner of some kind, so it’s easy to identify and check off wines as you consume them.

TIP: Just like fine art, it’s the stories that make wine collectible. Collect and save the stories, history, and memorable moments that pertain to the wines in your collection.

Reselling Wine

This is arguably the most challenging part of collecting and requires a fair amount of relationship building. There are many ways to resell wine as an individual, and the best returns generally involve selling large portions of your collection at auction through a reseller.

The best reselling relationships I’ve observed include large wine collectors who team up with restaurants and hotels to put highly collectible and rare wines on the wine list for a pre-negotiated wholesale price (which would be paid upon purchase). Additionally, smaller collectors who rent storage space, wine stores, private clubs, or wine storage facilities are able to sell their wines to other connoisseurs or members.

NOX would also be an alternative for collectors to put up their rare wines for sale on our Private Collection section which showcases a list of rare bottles (not limited to wines) for other collectors to buy. 

You may contact us at for more information.

Jeremiah Lam

Comment (1)

  • Travis Chia

    Thanks for giving me all research details…

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